Our Achievements
Our Awards & Recognitions

ADEX 2008 , a bi-annual award function held by the Advertising Club of Hyderabad India, is a highly coveted recognition for agencies operating from this 400 year old Capital City of Andhra Pradesh, India; This heritage city is not only known for its high quality output in several creative fields , it also takes pride in being a great launch pad for many a legend in the Indian Advertising field – the club has been the vanguard of this ‘creative’ profession for the last 48 plus years (Since the 1960’s, log onto www.adclubhyderabad.com for more details about the club) !

We at HIGGS have been consistent winners of a number of awards at almost all the ADEX events held since our inception in 2003; But this year has by far been our best showing !


THE AWARD FOR THE BEST CONTINUOUS CAMPAIGN GIVEN BY THE JURY MEMEBERS OF THE AD CLUB , HYDERABAD, Is an award so prestigious, so rare, it is truly reserved for only the very best in the profession. THE AWARD tests an agency's CREATIVE OUTPUT for a single high profile brand over a minimum of 4 continuous years the ‘no-non –sense’, HARD TO PLEASE JURY MEMBERS also microscopically evaluate the each and every other quality aspects of the campaign under study – every aspect, right from the ‘STRATEGIC, INTELLECTUAL & AESTHETIC STRENGTH’ OF THE CAMPAIGN TO THE BUSINESS SUCCESS AND MARKET CAPITALISATION THAT THE CAMPAIGN GENERATED FOR A BRAND! THEY VIEW THEM ALL! THAT TOO FOR 4 CONTINUOUS YEARS !

AND FOR THEM TO HAVE CHOSEN ‘HIGGS’ FOR THIS AWARD CATAPULTS ‘OUR AGENCY’ RIGHT UP THERE , AT PAR WITH THE VERY BEST OF THE BEST , AT PAR WITH A RESTRICTED FEW , THE ELITE OF THE ELITE! No WORDS CAN SUFFICE TO DESCRIBE THIS BRILLAINT ACHIEVEMENT! ‘The BEST CONTINUOUS CAMPAIGN AWARD’ is generally cornered by only the biggest of the big names of advertising ! After all not many agencies get to service a single client for over 4 years ! And EFFECTIVELY RUN A SINGLE BRAND CAMPAIGN FOR SUCH A LONG PERIOD WITH RESOUNDING SUCCESS! Rarely does a campaign manage to maintain its quality on such long tenures!

With HIGGS winning such a coveted ( among several other ) award the agency can now say that its well and truly arrived !! For it is not often that in ADEX’s history you get too see a purely local agency managing to take such lofty honors , that is generally the preserve of agency's like JWT, O&M, RK SWAMY BBDO etc., they take these categories for granted !!! ( In fact the above names were ,as usual, the other contenders for the same award this year too , HIGGS beat them all) !!

To realise the importance of our achievement, all one needs to think is that the above award is only announced at the very end of an award function!! Its like the Best Picture at the Oscars!

Besides the above honor, the agency also walked away with several other top honors like the BEST CAMPAIGN (Services category), BEST CAMPAIGN (Product Category ) and THE BEST FOR VISUAL MERCHANDISING !!

All In All a tremendously satisfying performance for the highly talented , Creative magicians who take pride in being a part of TEAM HIGGS !!

ADEX 2004 : Ad Club Awards , Hyderabad , 2003 – 2004 .

Awarded Gold , Best Service Campaign , Category : Posters . Client : Infosys Technologies Ltd.

Awarded Silver, Best Film , Category : Corporate Film . Client : Infosys Technologies Ltd.

A campaign developed on behalf of our client ‘Mebaz’ a unit of one of Hyderabad’s very large Retail Chain – Meena Bazar - as a part of their annual Sale campaign , gave ‘Mebaz’ a business volume worth 15.5 million rupees , in 8 days flat , against a campaign cost of less than .35 million .

A Retail Campaign developed for an erstwhile client , Vijay Textiles Ltd. , has been progressively copied , repeated , published , for almost 19 months non stop & it is even today bench marked by most retailers in Hyderabad , for ,almost all aspects of, quality Retail advertising – print publication.

Our Internal Branding Campaigns developed for Infosys Technologies Ltd. Initially started as a very small Hyderabad , based activity ,and, later graduated to become an all campus , all Infosys activity .

Our Internal Brand Support campaigns for Microsft India is now on the threshold of going global .

Most global summit promotion campaigns conducted by HIGGS on Behalf of Confederation of Indian Industries , CII , Andhra Pradhesh , have been recognized & acclaimed for its Originality & Creativity , and, often chosen sacking campaigns created by a number of India’s biggest & most reputed advertising names.

HIGGS is among the short listed agencies to provide ‘Enterprise Level Management’ programs by M/S. IDEA CELLULAR Ltd. , Andhra Pradhesh .